Kids' Shoes Guide
Size and fit
To ensure the right size, it is recommended to measure your child's foot using a shoe sizing device or a ruler. The shoe should have a sufficient toe room of about a fingertip width to allow for natural movement. Additionally, it is important to check the arch support and heel cushioning to ensure proper fit and comfort.
For younger children, Stride Rite Soft Motion shoes are a great option. They are designed for babies and toddlers who are learning to walk, offering a wide toe box and soft soles to promote natural foot development. In the running shoe segment, New Balance Kids' FuelCore Reveal V2 Running Shoes are highly recommended. They feature a breathable mesh upper, cushioned midsole, and extended heel support for a comfortable fit during active play., Nike Kids' Revolution 5 Running Shoes are another excellent choice, with reinforced overlays for durability and a padded collar and tongue for added support.
Comfort
Comfortable shoes will ensure that your child can comfortably walk, run, and play without any discomfort or pain. Look for shoes that provide ample cushioning and support. The Nike Revolution 5 is a great option, designed with a lightweight and breathable mesh upper that offers a comfortable fit. The New Balance FuelCore Reveal is another excellent choice, featuring a cushioned midsole and a synthetic upper for superior comfort. Both of these shoes also come with a durable rubber outsole for good traction and an adjustable hook and loop closure for a secure fit. Remember, when it comes to your child's feet, comfort should always be a top priority.
Durable materials
Look for shoes made from high-quality materials that can withstand the wear and tear of rough play and outdoor activities. One excellent example is the Nike Kids' Revolution 5 Running Shoes, which feature a breathable mesh upper for maximum airflow and durability, and a lightweight foam midsole for cushioned support. Another durable option is the Adidas Kids' Duramo 9 Running Shoe, designed with a flexible textile upper and a hard-wearing outsole that provides excellent grip on various surfaces. Additionally, the Skechers Kids' Energy Lights Sneakers are constructed with a leather upper and a sturdy rubber outsole, ensuring long-lasting durability. These shoes, along with other comparable products in the market, offer resilient materials that can keep up with the active lifestyle of children.
Breathability
Proper ventilation helps prevent the buildup of moisture, odor, and bacteria inside the shoe, keeping your child's feet fresh and dry. Look for shoes with mesh or perforations to ensure adequate airflow. For example, the Nike Revolution 5 Youth sneakers feature a breathable mesh upper that allows for better ventilation, coupled with lightweight foam cushioning to provide added comfort for everyday wear. Similarly, the New Balance FuelCore Reveal sneakers incorporate a breathable knit upper with a removable cushioned insole to offer optimum breathability and all-day comfort for active kids. Keeping your child's feet cool and dry is crucial, especially during hot summer days or strenuous physical activities, and these breathable shoe options are great suited for the purpose.
Cushioned insole
A well-cushioned insole helps absorb impact during activities, helps prevent fatigue and discomfort, and promotes proper foot development. Look for shoes with features such as EVA foam or memory foam insoles, which provide excellent cushioning for the foot.
In the market, there are several categories of kids' shoes that offer superior cushioned insoles. Many popular athletic shoe brands offer models specifically designed for active kids. For example, the 'Nike Air Zoom Pegasus 38' has a full-length Zoom Air cushioning system that provides soft yet responsive cushioning. Another notable option is the 'New Balance FuelCore Reveal', which features a cushioned insole with structured foam technology for enhanced support. Additionally, footwear brands like 'Skechers' and 'Stride Rite' offer a range of kids' shoes with memory foam insoles, such as 'Skechers Kids Sport Hypno Flash 2.0' and 'Stride Rite Made 2 Play Phibian Sneaker Sandal', which provide utmost cushioning and comfort.
Supportive arch
Proper arch support is crucial for healthy foot development and can prevent issues like flat feet or overpronation. Look for shoes that have cushioned insoles with arch support, as they provide stability and help distribute pressure evenly. One such option is the Nike Flex Experience RN 10. They feature an articulated Nike Flex sole that provides a supportive ride while allowing natural movement. Additionally, the ASICS GT-1000 10 GS is another great choice that provides kids with excellent arch support thanks to its Rearfoot GEL Cushioning System, which absorbs shock and promotes a smooth heel-to-toe transition. Remember that a good shoe with supportive arches plays a significant role in keeping your child's feet comfortable and healthy.
Non-slip sole
A non-slip sole provides excellent traction, reducing the risk of slips and falls, particularly important for active kids. Look for shoes with rubber or synthetic soles that have deep and flexible treads. A great example of a kids' shoe with a non-slip sole is the Nike Kids' Revolution 5 Running Shoes. These shoes feature a rubber sole with a waffle-patterned design that offers excellent grip and stability, ideal for both casual wear and sports activities. Another option is the New Balance Kids 680 V6 Running Shoes, which have a rubber outsole specially designed for traction and durability. These shoes also come with a unique AT Tread technology, providing traction on a variety of terrains. By choosing shoes with a non-slip sole, you can ensure that your child stays safe and stable on their feet.
Lightweight
Lightweight shoes provide children with enhanced comfort and agility, allowing them to move freely and easily. An excellent example of a lightweight kids' shoe is the Nike Free RN Youth Running Shoes. These shoes weigh only 6.7 ounces, ensuring that children's feet feel light and unencumbered as they run and play. Another great option is the New Balance FuelCore Reveal BOA Youth Running Shoes, weighing a mere 5.5 ounces. These shoes utilize a BOA closure system, offering a snug fit while still maintaining a lightweight construction. Overall, lightweight shoes like these provide young adventurers with the perfect combination of comfort and mobility during their active playtime.
Flexible
Flexible shoes allow for natural foot movement and help to develop proper foot and muscle strength. Look for shoes that are made with materials like supple leather or mesh upper, as they provide ample flexibility. One example of a shoe that offers great flexibility is the New Balance Kids' 680 V6 running shoe. It features a mesh upper that allows for breathability and flexibility, perfect for active little feet. Another option is the Stride Rite Soft Motion Luray Sneaker which is made with a flexible rubber outsole and cushioned insole, providing optimal flexibility and support for growing feet. Both of these shoes are designed to enhance natural foot motion, making them great choices for parents looking for flexible footwear options.
Easy to put on and take off
This will not only save parents' time and frustration but also allow children to gain independence in managing their shoes. One example of a kids' shoe that excels in this category is the Stride Rite Made2Play Ace Sneakers. These sneakers have a hook-and-loop closure, which means they can be easily adjusted and secured with minimal effort. Additionally, they feature an extended heel pull tab, which makes it effortless for kids to slip their feet into the shoes. Another great option is the Crocs Kids' Classic Clog, which has a simple slip-on design. With no laces, buckles, or velcro, children can easily slide their feet into these shoes and be ready to go in no time. These shoes are ideal for younger kids who are still getting the hang of putting on and taking off their own footwear.
Velcro or buckle closures
Velcro and buckle closures are both popular options for kids' shoes as they offer easy and convenient adjustability. Velcro closures are especially beneficial for younger children who may have not yet mastered the art of tying shoelaces. One recommended product that uses Velcro closures is the Nike Kids' Revolution 5 Sneaker. These sneakers feature a hook and loop strap closure system for a secure fit and easy on and off. Another great option is the Stride Rite Made2Play Phibian Sneaker Sandal, which is a versatile shoe that can be worn in and out of the water. It has a secure Velcro closure that allows for quick adjustment and a snug fit. On the other hand, buckle closures provide a more formal and adjustable option. The Clarks Kids' Annadel Solbray Sandal is a stylish shoe with a buckle closure that ensures a customized fit. The buckle closure allows for a secure hold and easy adjustability.
Waterproof
Keeping their feet dry and protected is crucial, especially during rainy weather or water activities. One excellent example of waterproof kids' shoes is the Crocs Kids' Classic Clog. These clogs are made of a waterproof Croslite material, ensuring the shoes don't have any unnecessary absorbent properties and can handle wet conditions easily. For those looking for more athletic options, the KEEN Kids' Hikeport Waterproof Hiking Shoes are a great choice. These shoes incorporate a breathable and waterproof membrane called KEEN.DRY, which allows moisture to escape while keeping water out, ensuring your child's feet stay dry even during long hikes or outdoor adventures.
Shock absorption
It is vital for children to have footwear that provides ample cushioning and support to protect their growing feet from impact. One notable shoe that prioritizes shock absorption is the Nike Downshifter 11 Kids' Running Shoe. This shoe features a full-length articulated Phylon midsole, which not only adds cushioning but also enhances flexibility. Another excellent option is the New Balance Kids' 888 V2 Running Shoe, which boasts an ABZORB midsole that helps absorb impact and prevent discomfort. For the little ones who love sports, the Under Armour Kids' Jet 2019 Basketball Shoe is an excellent choice as it combines a lightweight midsole with soft, foam cushioning to ensure optimal shock absorption during high-intensity activities.
Toe protection
Look for shoes that offer reinforced toes or durable toe caps to guard against accidental bumps and stubs. For instance, the 'Keen Newport H2' sandals feature a reinforced rubber toe to protect children's delicate feet while providing breathable and water-ready performance. Another option is the 'KidSole PediFix Toe Protection Sleeve' that provides protective cushioning for the front of the foot.
When it comes to athletic shoes, consider the 'Adidas Duramo SL K' running shoes which offer a strong outsole and a tough pod under the toe area for added protection during intense runs and jumps. Alternatively, the 'Stride Rite Made 2 Play Phibian Sneaker Sandal' is an excellent choice for active children, as they have a durable rubber toe overlay for enhanced resistance against impact. To ensure long-lasting toe protection during water activities, the 'Crocs Kids Electro Clog' is designed with a closed-toe construction and provides a sturdy shield against accidental knocks. Remember, focusing on reliable toe protection is essential to keep your child's feet safe and comfortable in their daily activities.
Ankle support
Shoes with good ankle support can provide stability and prevent injuries during physical activities. Look for shoes that have specific features like a high-top design, padded ankle collar, and a secure closure system.
One example of a shoe with excellent ankle support is the Adidas Originals Kids' Superstar Sneaker. This sneaker features a high-top design with a padded ankle collar that provides additional support and cushioning. It also has a lace-up closure system that ensures a secure fit around the ankle. Another great option is the Nike Kids' Revolution 5 Sneaker, which features a mid-top design and a padded ankle collar for enhanced ankle support. The shoe also has a hook and loop closure for easy on and off while providing a secure fit around the ankle.
Flexibility for running and jumping
Look for shoes that have a flexible outsole, allowing natural foot movement. One great example is the Nike Flex Runner Little Kids' Shoe, which features a textile and synthetic upper for a lightweight, snug fit. Its outsole has flex grooves that provide flexibility and ease of movement when running and jumping. Another option to consider is the New Balance Coast v4 FuelCore Kids' Shoe, which boasts a flexible rubber outsole that enables natural foot motion. With a cushioned midsole, it offers added comfort and support during active play. Other options within this segment include the Saucony Kids' Ride 10 Sneaker and the Adidas Duramo SL Kids' Shoe, both known for their superior flexibility and comfort for active kids.
Good traction
Proper traction helps children maintain stability and prevent slips and falls, particularly during outdoor activities or on slippery surfaces. Look for shoes with high-grip rubber outsoles or designs that feature specialized traction patterns.
One great example of a kids' shoe that offers excellent traction is the Nike Kids' Revolution 5 Athletic Shoe. It showcases a durable rubber outsole with a waffle pattern that provides reliable traction on various surfaces. Another option is the New Balance Kids' 888v2 Lightweight Sneaker, which features a rubber outsole with strategically placed lugs for enhanced grip. The Reebok Kids' Road Supreme Sneaker is also worth considering, as it boasts a rubber outsole with a durability-focused zig-zag pattern that ensures excellent traction during playtime. These shoes are perfect for active children who need reliable traction to keep them safe and secure.
Wide variety of styles and colors
Finding the perfect pair of children's shoes not only requires considering functionality and fit, but also the wide variety of styles and colors available. As children have different preferences and personalities, it is important to find shoes that match their individual style. Parents can choose from a diverse range of options, such as Nike Air Max Motion 2 or ASICS Gel-Contend 5. These running shoes come in various vibrant colors, ensuring that kids will be excited to wear them. For those who prefer a more casual style, top choices include the trendy Converse Chuck Taylor All Star Low Top sneakers available in numerous colors, or the classic Vans Old Skool Skate Shoes which offer both comfort and style. With the increasing demand for customization, brands like New Balance and Adidas provide platforms where kids can design their own shoes, offering a unique and personalized touch. With such a wide variety of styles and colors available, it is certain that there is a perfect pair of shoes to suit every child's taste.
Adjustable straps or laces
These features allow you to customize the fit of the shoe according to your child's foot shape, ensuring a comfortable and secure fit throughout the day. One example of a shoe with adjustable straps is the Stride Rite Soft Motion Artie Sneaker. These shoes feature a convenient hook-and-loop closure that allows for an easy and adjustable fit. Another option is the Nike Kids' Revolution 5 Sneaker, which features laces that can be easily adjusted to achieve the perfect fit for your child. With these adjustable options, you can ensure that your child's shoes stay put, preventing them from slipping off or causing discomfort.
Easy to clean
Children's shoes often face dirt, mud, and spills on a regular basis, so finding footwear that can withstand these messes will save you time and effort. A great option is the Nike Kids Flex Runner Sneaker, which features a lightweight mesh upper that is easy to wipe clean. Another excellent choice is the Stride Rite Made2Play Sneaker. These shoes are machine washable and come with a dirt-shedding, non-marking outsole, making clean-up a breeze. Lastly, the Skechers Kids Girls' Jumpin' Jams-Dream Runner Sneaker is designed with a fabric upper that can be easily cleaned with a simple soap and water solution. By choosing shoes that are easy to clean, you can keep your child's footwear looking fresh and extend their durability.
Wide toe box
A wide toe box provides ample room for the toes to spread out and move naturally, promoting healthy foot development and preventing discomfort or pain. There are several brands that offer shoes with wide toe boxes. One such brand is New Balance. They have a wide collection of kids' shoes with specific models like the New Balance 680v6, which features a wide toe box for maximum comfort and breathability. Another brand to consider is Keen. Their Keen Newport H2 sandals are designed with a roomy toe box and offer a secure fit, making them a great option for outdoor adventures. When looking for shoes with a wide toe box, it's also worth checking out the Dr. Martens Delaney Boot, known for its durable construction and accommodating toe area. These are just a few examples to help guide your selection towards shoes with a wide toe box.
Heel stability
Heel stability ensures that your child's foot is properly supported and aligned, reducing the risk of falls, discomfort, and foot conditions. Look for shoes that have a reinforced heel counter, which provides stability and prevents the heel from slipping. The Nike Revolution 5 is a great option known for its heel stability, thanks to its sturdy heel counter. Another reliable choice is New Balance KJ890V9, which features a secure heel structure that keeps the foot in place during activities. These shoes also provide ample arch support for added stability. Investing in shoes with excellent heel stability can greatly contribute to your child's overall comfort and foot health.
Padded collar and tongue
A padded collar provides extra cushioning and support around the ankle, preventing discomfort and ensuring a secure fit. The tongue should also be generously padded to protect the top of the foot from rubbing against the laces. It is recommended to look for shoes with thick, plush padding and materials such as memory foam or gel inserts for maximum comfort. Some great options that feature a padded collar and tongue include the Nike Kids' Flex Runner Sneakers and the New Balance Kids' K888v2 Running Shoes. These shoes are designed with a focus on providing ample cushioning around the ankle and instep, ensuring a comfortable fit for your child throughout their activities.
Reflective elements for visibility
These elements are especially important for children who may be out and about during dusk or dark hours. Look for shoes that have reflective strips, patches or logos that will reflect light and make your child more visible to drivers and other pedestrians. For instance, Stride Rite Made2Play Indy Sneaker is a great choice as it features large reflective patches on both sides of the shoe, ensuring maximum visibility. Another option is the New Balance Kids' Cruz Decon Sneaker which has reflective details at the heel for added safety. These shoes will help keep your child visible during low-light conditions.
Odor resistance
Look for shoes that have odor-fighting technologies such as antimicrobial treatments or odor-absorbing materials. One great option is the Nike Air Max Exosense. These shoes feature an anti-odor lining that helps keep feet fresh throughout the day. For a more environmentally friendly choice, consider the Adidas Ultraboost DNA Shoes. These shoes not only provide exceptional odor resistance with their lightweight and breathable Primeknit upper, but they are also made with recycled materials, contributing to a greener future. Another fantastic option is Skechers Dyna-Lights, which not only provide superior odor resistance with their ventilated design, but they also feature a cushioned comfort insole for all-day wear. These shoes come in a variety of fun designs that kids will love.
Natural materials (such as leather)
Leather is known for its durability, breathability, and ability to mold to the shape of the feet. It is also a more eco-friendly choice compared to synthetic materials.
One example of a kids' shoe made from natural materials is the Toms Kids' Alpargata. These shoes are made with a leather upper, providing a stylish and durable option for everyday wear. Another option is the See Kai Run Kids' Russell Sneaker, which features a combination of leather and textile upper, offering both breathability and flexibility for active kids. For more formal occasions, the Elephantito Paris Flat is a great choice with its leather upper, cushioned insole, and rubber outsole for traction. These shoes provide comfort and support while also being made from natural materials.
Non-toxic and eco-friendly
One great example is the Tsukihoshi brand, known for its commitment to using non-toxic materials that are free from harmful chemicals. Their shoes are made from vegan-friendly synthetic materials, ensuring that no animals are harmed in their production. Additionally, Tsukihoshi shoes are machine washable and feature a natural, flexible outsole that promotes healthy foot development.
Another option is the Plae brand, which offers a wide range of non-toxic and eco-friendly shoes for kids. The Plae shoes are made with an environmentally friendly vegan construction without the use of PVC, lead, or formaldehyde. They also feature a removable insole made from recycled plastic bottles, making them a sustainable choice. Furthermore, Plae shoes are designed with an ergonomic fit and offer customizable features, ensuring the perfect fit for your child's feet.
In the market, there are several groups or segments of non-toxic and eco-friendly kid's shoes. These include brands that focus on using organic materials, such as Native Shoes. Their shoes are crafted from innovative, plant-based materials like eucalyptus, ultra light foam, and algae foam. Another segment is brands that prioritize recycled materials, like the Rothy's Kids line. These shoes are made using thread spun from repurposed plastic water bottles, combining environmental consciousness with stylish designs. By considering non-toxic and eco-friendly options, you can make an informed decision and provide your child with the best and safest pair of shoes.
Allergen-free materials
Some children may have allergies or sensitivities to certain materials commonly found in footwear, such as latex or synthetic dyes. To address this, several brands offer shoes made from hypoallergenic materials. One such example is the New Balance Kids' 680 V6 Running Shoe. These shoes are crafted with a synthetic and mesh upper to allow proper breathability while reducing the risk of allergic reactions. Another great option is the Converse Kids Chuck Taylor All Star Madison Slip-On Shoe, which features a canvas upper that eliminates the use of any allergenic materials.
Other brands also provide allergen-free alternatives in different segments of kids' shoes. For example, in the sandal category, a popular choice is MEWOOCUE Boys and Girls Sandals, which are made with a PU leather upper that is free from allergens. In the sneaker category, the K-Swiss Tubes 100 Sneaker is worth considering as it boasts a leather and mesh upper, making it both breathable and hypoallergenic. By focusing on allergen-free materials, you can confidently select products that prioritize the health and comfort of your child's feet.
Machine washable
Being able to wash kids' shoes in the machine can save both time and effort, especially if they regularly engage in outdoor activities or messy play. One excellent option in this category is the Stride Rite Made2Play Phibian Sneaker Sandal, which is designed with materials that are resistant to water, dirt, and odor. These shoes can be easily thrown in the washing machine to keep them clean and fresh. Another great choice are the Native Kids Jefferson Slip-On Sneakers, which are not only machine washable but also built with a cushioned footbed for comfort and an anti-microbial treatment to prevent odor. Make sure to check the specifications of each shoe for details on the materials and washing instructions to ensure they can be safely cleaned in a washing machine.
Heat resistance
Heat resistance ensures that the shoe can withstand high temperatures, protecting your child's feet from discomfort or even potential burns. Look for shoes that specify a high heat resistance level, such as the Keen Kids Newport H2 Sandal with a washable polyester webbing upper and a non-marking rubber outsole, designed to resist heat up to a certain temperature, or the Native Miller Child Shoe made from lightweight and flexible EVA material that is also heat resistant. These shoes are ideal for active kids who are constantly on the move and require durability and protection against heat.
Toe wiggle allowance
This refers to the amount of space between your child's toes and the front of the shoe. It is essential for proper foot development and preventing discomfort or foot deformities. Look for shoes that provide enough space for the toes to move freely without being too loose or too tight. One excellent example of a shoe that offers a generous toe wiggle allowance is the Saucony Kids' Cohesion Sneakers. These shoes have a roomy toe box to allow natural movement and come in various sizes for different foot shapes. Another consideration is the Nike Revolution 5 PSV Sneakers, which also provide ample space for toe wiggle while offering lightweight comfort and durability.
Correct pronation support
Pronation is the natural inward rolling motion of the foot that occurs during a normal walking or running gait. However, excessive pronation can lead to foot problems and discomfort. Look for shoes that provide good arch support and stability to prevent overpronation. A popular choice in the market is the Nike Kids' Revolution 4 shoes, specifically designed with supportive cushioning and a durable rubber outsole. Another option is the New Balance Kids' 680 V6 shoes, which offer impressive arch support and a lightweight design. Both these models provide excellent pronation support and are comfortable for kids to wear throughout the day.
Enhanced airflow design
This design feature ensures that your child's feet stay cool and dry, reducing the risk of discomfort or foot odors. Several products on the market offer enhanced airflow design, such as the Nike Revolution 5 sneakers. These shoes feature a lightweight mesh upper that allows air to circulate, keeping the feet cool and promoting breathability. Another great option is the Adidas Ultraboost, which utilizes a Primeknit upper to enhance breathability and flexibility. For toddlers, the Stride Rite Soft Motion Jamie Sneakers are a popular choice with a ventilated upper that provides airflow and comfort. Remember, choosing shoes with an enhanced airflow design can help ensure that your child's feet stay happy and healthy.
Long-lasting outsole
The outsole is the bottom part of the shoe that comes into contact with the ground, and it plays a significant role in determining the durability and lifespan of the shoe. Look for kids' shoes with durable outsoles that can withstand rough play, running, and other activities. Some popular options to consider are the Nike Kids' Revolution 5 with its rubber outsole for excellent traction, the New Balance Kids' 680 V6 featuring a synthetic and rubber outsole for durability, or the Under Armour Micro G Assert 7 with a durable rubber outsole that offers flexibility and traction. These shoes not only prioritize comfort and stability but also provide long-lasting outsoles for extended wear.
Smart connecting capabilities.
This feature allows parents to connect the shoes to their smartphones or devices, enabling them to track their child's activity levels, location, and even set up geofences for safety purposes.
For example, Nike Adapt BB is a basketball shoe that offers smart connecting capabilities, allowing wearers to adjust the fit through an app. Another option is Under Armour HOVR Sonic 4, which includes Bluetooth connectivity to track metrics such as distance, pace, and stride length. These shoes can provide valuable data to parents, helping them ensure their child's comfort and preventing injuries.
Price
It is important to find a balance between affordability and quality. Budget-friendly options include the 'New Balance Kids' 574 V1 Sneaker' which offers durable suede and breathable mesh upper, cushioned insole, and an affordable price that won't break the bank. Another cost-effective choice is 'Stride Rite My Little Pony Rainbow Dash Sneaker', which is not only cute but also features a lightweight and flexible design, along with a padded collar for added comfort. For those looking for high-end options, the 'Nike Kids Revolution 4 (GS) Running Shoe' is worth considering. This athletic shoe boasts a supportive and breathable mesh upper, a cushioned footbed, and a shock-absorbing midsole, although it comes at a higher price point. Remember to weigh the prices against other factors before making a final decision.
Variety of brands
The advantage of having a wide range of brands is that it offers parents and children plenty of options to choose from. Different brands cater to different needs and preferences, allowing parents to find the perfect shoes for their kids.
For example, Nike is a popular brand known for its stylish and trendy shoe designs that appeal to older kids and teenagers. They offer a variety of athletic shoes specifically designed for sports and physical activities. On the other hand, Stride Rite is a brand that focuses on providing shoes for infants and toddlers. They are known for their supportive and comfortable shoes that are essential for proper foot development during early years.
Some brands specialize in specific types of shoes. Crocs is famous for their lightweight and durable rubber clogs perfect for casual wear and water activities. Skechers offers a wide range of shoes that combine style and functionality, including light-up sneakers favored by younger children. New Balance focuses on creating sneakers with excellent arch support and stability for kids with specific foot conditions.
Remember to consider the specific needs of your child when exploring the variety of brands. It is also important to read product specifications and understand any specific terms mentioned, such as "arch support" or "breathability," to ensure you are making an informed decision.